I’m Daniel Lange, and I’ve been working in e-commerce for over ten years.
My focus is where e-commerce actually happens: on marketplaces like Amazon, in online stores built with platforms such as Shopify, and in the day-to-day decisions involving product data, SEO, advertising, and everything in between.
I’m also deeply interested in rhetoric and communication. After all, good ideas need to be explained, decisions need to be justified, and complex topics need to be communicated clearly.
More recently, a third topic has caught my attention: AI agents and Agentic Commerce. I believe they will fundamentally change how e-commerce works.
On this website, I write about these topics, share practical experiences, explore developments I find interesting, and take a closer look at things worth examining.
Have questions or suggestions? Feel free to leave a comment on one of my articles or email me directly at d.lange1987@web.de.
· E-Commerce Manager with 10+ years of experience
· TÜV-certified Rhetoric and Communication Trainer